Content writing is the process of creating relevant content that will help boost your business. Consistent content updates are one of the most important strategies when it comes to marketing and getting your business noticed. Content writing uses professionally crafted messaging to move your brand forward, attract new customers, and improve your customers’ trust. BubbleUP Marketing provides exceptional content writing services for your business, contact us if you have questions or want to get started on creating quality content for your online presence.
What is Content Writing?
Content writing is a broader term that can mean a lot of different things. In short, content writing is the creation of content for an audience. Typically, content writing is geared towards online audiences and boosting a company’s virtual presence. However, content writing can also include writing for traditional marketing as well as internal communications. Content creation serves many purposes. Fresh, relevant content is an SEO strategy that can bring organic traffic to a website, it can be used to educate audiences on products and services, and content can be used for advertising and sales. Website content needs to be clear and concise, properly conveying a message that will both attract customers and convert sales. Moreover, website content needs to be long enough with the right keywords to rank on Google. Content writing needs to be a perfect combination of U/X and SEO strategies, where the content is easy and fun to read but simultaneously meets search engine standards.
What Skills Do Professional Content Writers Have?
Professional content writers need to be highly trained in order to be successful. Many content writers have educational backgrounds in English, Professional Communications, Journalism, or Marketing; however, those with a marketing background tend to require additional training for writing and editing. The main skills a content writer needs are:
- Excellent written communication
- An in-depth understanding of the language’s grammar and mechanics
- Organization and time management skills
- Research and fact checking ability
- Knowledge of the subject, or contact with a subject matter expert (SME)
- Interview skills
- Creativity
- Understanding of SEO best practices
- Editing ability (both as a developmental editor and a copyeditor)
- How to use a website’s CMS
The best professional content writers tend to be well versed in the language they work in. They should have experience with many different mediums and content types, and should enjoy working with works both during and outside of work. Content writers that have a passion for words, whether it’s ‘nerding out’ about grammar, loving to read and collect books, writing their own stories, or creating personal research projects. When choosing a content writer, don’t purely focus on their skills and experience, but also their passion for writing and language.
What Is Content Writing For Marketing Purposes?
Content writing for marketing purposes, at its core, is writing to get leads. Content writing can be used to find new leads in multiple ways. Taglines and ad copy are short forms of content writing that can catch prospective customers’ attention and entice them to look further into your company. Content writing for websites is meant to educate customers who are already on your site and are looking for a specific product or service. Web content writing uses SEO strategies paired with writing to ensure that the keyword you’re targeting gets to the top of Google’s list. Other forms of content writing for marketing purposes are meant to boost your website’s rankings by having lots of content, speak to questions and concerns a customer might have, create a consistent brand identity, as well as entertain your audience.
What Kinds Of Content Are There?
There are many different types of content, here are some of the most common types of content writing used for marketing purposes.
Blogs
Blogs are a fantastic strategy for boosting your website’s domain authority and bringing organic leads to your website. Blogs are one of the most common forms of content marketing as they allow a business to talk about topics relevant to their business in a quick, easy to read format. Blogs are great for building brand recognition and increasing customer loyalty and trust!
Web Content
Up-to-date web content is incredibly important for marketing. Your website is the hub of all your marketing efforts, so it’s important to ensure that the content on your site is current and clear. Web content should focus on a single topic per page, ensuring that you can optimize the content for the keywords you’re looking to rank for. Web content should be updated regularly to ensure that you adhere to SEO best practices as well as keep your customers interested.
Newsletters
E-newsletters are a fantastic way to keep in touch with your customers. Newsletters can be a variety of lengths and truly customized for your industry and business. Newsletters allow you to stay front-of-mind with your customer base as well as communicate promotions, business updates, and more.
Social Media Content
Social media marketing allows you to communicate with customers directly on a more personal level. Having a social media presence personalizes your business and gives your brand a more down-to-earth feeling. Having a professional content writer create your social media posts ensures that your messaging is on brand and relevant to your audience.
Print Advertising
Print advertising is not as common as it once was, but it still has an important place for some industries. Print ads and advertorials allow you to create beautiful, long-form content that feels more established and long-lasting. Advertorials allow you to connect with your audience while still selling your products and services.
Online Advertising
Online advertising still requires content writing services. The short form write ups need to be strong enough to catch the attention of your audience. Ensuring that the written portion of your online ads are professionally written is a highly effective strategy.
Why is Content Writing Important?
We are seeing the importance of content writing for marketing strategies more and more. SEO is moving towards requiring high-quality content as the primary way to improve Google rankings. The content your business creates is typically the first conversation you’ll have with customers, and it’s important to make a good first impression. By ensuring that the content your business puts out is professional, on brand, and educational, you’ll be able to connect with your prospective customers and convert content into business!
Does Your Business Need Professional Content Writing Services?
Here at BubbleUP Marketing, we believe that every business could use professional content writing services. Our team of Sentence Sorcerers are passionate about content writing and find joy in a well crafted sentence. If you’re looking to grow your business, develop a stronger brand presence, or simply boost your Google rankings, you could definitely benefit from professional content writing!
